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The campaign beautifully bridges Bengal’s culinary and jewellery traditions to honour the festive spirit. Kalyan Jewellers, one of India’s most trusted and globally recognised jewellery brands, has unveiled a special Sharod Utsav campaign film featuring acclaimed actors Ritabhari Chakraborty and Subhrajit Dutta. The film draws inspiration from Bengal’s rich cultural heritage, weaving together two timeless icons of craftsmanship – Goyna Bori (intricately crafted … Read more

The iconic brand pays tribute to tradition, artisans, and togetherness with its latest festive film. Parle Products has unveiled a soulful new campaign for Parle-G, celebrating the cultural vibrancy and emotional spirit of Durga Puja. For decades, Parle-G has been a quiet but constant presence at festive gatherings-shared over addas, rituals, and family tea-time moments-symbolising the simple … Read more

The ad film leverages the actor’s deadpan persona to showcase the brand’s bold, loaded flavours. What can crack Arjun Kapoor’s famously straight face? Not a horror spoof, not an awkward party, nor a dramatic showdown. The answer: a tub of Call Me Chunky ice cream. The new-age ice cream brand has unveiled its first campaign, Unlocking Emotions, One … Read more

HUL’s iconic tea brand unveils sachets with a heartwarming ad set on a moving train. After positioning itself as “India’s Favourite Social Network,” Brooke Bond Red Label is taking a new step in bringing people together – this time with the convenience of a pre-mix masala chai offering. The new launch mirrors the shift from long-form to short-form content … Read more

Jewellery brand Tanishq has launched its latest Durga Pujo campaign, “Srijonis of New Bangaliyana”. Conceptualized by Lowe Lintas and directed by acclaimed filmmaker Shoojit Sircar, the campaign pays tribute to Bengali women – the Srijonis – who honour tradition while fearlessly redefining it. The film, with actress Mimi Chakraborty as the narrator, weaves together four evocative stories: Set to a soulful, female rendition of Rabindranath … Read more

Flipkart-owned OTA promises 5-star stays from ₹2,999 and international flights from ₹5,999 for TBBD 2025. Cleartrip, a Flipkart company, has unveiled its festive campaign for The Big Billion Days (TBBD) 2025, making travel more joyful and affordable than ever. Under the tagline “Prices jo karde sabki chhutti,” the brand is offering 5-star hotel stays starting at ₹2,999 and international flights from … Read more