Newsroom

82.5 Communications, in collaboration with Tata Consumer Products Limited (TCPL), has unveiled a soulful new campaign for Himalayan Natural Mineral Water to mark Himalayan Day on September 9. The initiative beautifully blends purity, artistry, and community, bringing the essence of the Himalayas to life for consumers. At the heart of this year’s campaign is a collaboration with five talented … Read more

AJIO, the fashion and lifestyle platform, has unveiled its new festive campaign, ‘This Is How We Festival,’ celebrating individuality, diversity, and unapologetic self-expression through fashion. Rooted in AJIO’s brand philosophy of ‘Identity Without Apology,’ the campaign breaks away from conventional festive stereotypes and highlights how Indians are remixing and reinventing their style for today’s celebrations. The film stars AJIO … Read more

Urban Jungle Bags has rolled out a quirky new digital campaign featuring comedian Samay Raina and YouTuber Ashish Chanchlani, facilitated by Monk Entertainment. The ad takes the shape of a mock podcast, blending casual banter with clever product integration. The reel opens with Raina welcoming Chanchlani, and the conversation drifts from reminiscing about past collaborations to focusing on the … Read more

The Body Shop, the British ethical beauty brand, has unveiled its ‘Spark A Change 3.0’ initiative for Diwali 2025 with a heartfelt campaign film starring Saachi Bindra and Saiee M. Manjrekar. The film explores themes of empathy, belonging, and intergenerational connection, showing how small acts of kindness can transform the festive season into a celebration of inclusion. https://www.instagram.com/reel/DONiNm8iVLP/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== At the … Read more

super.money, the Flipkart-backed UPI platform, has rolled out a new digital ad film featuring legendary cricketer Jonty Rhodes as its ‘Cashback Catcher’. Known for his lightning-fast reflexes and on-field acrobatics, Jonty perfectly embodies the modern consumer-quick, alert, and determined to get value from every spend. The campaign is built on a simple insight: today’s consumers … Read more