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There’s a growing narrative in Indian cricket: wear the national jersey as a sponsor, and you’re doomed. Sahara. Star. Oppo. Byju’s. And now, Dream11. Each of them once proudly emblazoned their name across Team India’s chest – and each, eventually, found themselves in retreat. But perhaps the problem isn’t the jersey. It’s what happens behind closed doors. … Read more
India Today Group’s Vice Chairperson, Kalli Purie, announced the launch of MO, an English-language platform targeting millennials& Gen Z, and a new Health & Well-being vertical. MO will focus on Instagram-first content, while the wellness initiative will feature content on fitness, nutrition, and holistic well-being. The launch is scheduled for August 27, coinciding with Ganesh … Read more
JSW MG Motor India has launched the second phase of its ongoing electric vehicle awareness campaign, ‘EV Sahi Hai’, featuring Pulkit Samrat and Varun Sharma, the beloved comedy duo from the Fukrey film franchise. This new leg of the campaign uses humour and celebrity appeal to spotlight India’s rapidly growing EV charging infrastructure. Conceptualised by CheilX, directed by Vikalp Chhabra, and produced by Red Comet … Read more
PUMA is bringing back one of its most iconic silhouettes – the Speedcat – with a fresh, culturally rooted campaign fronted by Ibrahim Ali Khan and Tania Shroff. Merging streetwear with sophistication, the duo channels Speedcat’s effortless versatility, taking the sneaker from casual daywear to sleek evening style. Originally born from motorsport, the Speedcat has evolved into a fashion essential. In … Read more
The collaboration will continue through the full season until December. Kotak Mahindra Life Insurance Company (Kotak Life) has announced its partnership with Kaun Banega Crorepati(KBC) as the exclusive life insurance sponsor on Sony LIV, the show’s official digital platform. The association aligns with both brands celebrating 25 years of legacy, driven by a common mission-to empower Indians … Read more
The limited-edition capsule blends Fossil’s design legacy with Jonas’ timeless style, introducing seven timepieces and two unique watch rings. Fossil has unveiled Machine Luxe, a limited-edition capsule co-created with its global brand ambassador for 2025–2026, Nick Jonas. Launched on August 20, the collection introduces seven new watches and two watch rings-reimagining Fossil’s iconic Machine line through the lens of … Read more
Navabharat and Navarashtra-leading Hindi and Marathi dailies-are proud to announce the 3rd Edition of the Maharashtra First Conclave 2025, scheduled for August 23 at Hotel Taj President, Mumbai. This annual gathering convenes Maharashtra’s most influential leaders to deliberate on the state’s dynamic growth under the theme: “MMR @ $1.5 Trillion Economy.” The event will be graced by Hon’ble Chief Minister Devendra … Read more
In compliance with India’s newly passed Promotion and Regulation of Online Gaming Act, 2025, leading platforms WinZO and PokerBaazi have withdrawn from real‑money gaming. WinZO, one of India’s largest social gaming platforms, announced it will discontinue its real‑money offerings effective August 22, 2025. The platform, which hosts over 100 games in 15 languages and serves a community exceeding 250 million users, … Read more
Just as American Eagle finds itself in hot water over its controversial “great jeans/genes” campaign, GAP has launched a denim-forward initiative that’s earning praise for its inclusive and culturally aware approach. Titled “Better in Denim,” GAP’s new Fall 2025 campaign stars Katseye, a global girl group featuring members from Asia, Africa, and the Philippines. The campaign celebrates individuality, … Read more
Hisense India, the Indian arm of the global consumer electronics and home appliances giant Hisense Group, has announced its partnership with Adfactors PR as its strategic communications agency. This collaboration is set to enhance Hisense’s brand visibility, reputation, and consumer engagement in the fast-evolving Indian market. As part of the mandate, Adfactors PR will lead integrated communications efforts, including … Read more
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