Newsroom 
Parle Products has unveiled its latest Onam campaign, “Jo auron ki khushi mein paye apni khushi, Parle‑G, G Maane Genius,” celebrating the festival’s true essence of unity and shared joy. Conceptualised by Thought Blurb Communications, the digital film follows a family returning to their roots, reaffirming that Onam is as much about collective memories as it is about tradition. … Read more
Brand eyes nationwide expansion with ₹100 crore investment Cricket legend and brand ambassador MS Dhoni has unveiled Asian Footwears’ latest premium collection, headlined by the Quantum 2.0 – Signature Collection. The launch also includes other key lines such as Hyper Cushion, PowerKick, the Wonder Walk walking range, and the Mojo premium series. Developed in Asian Footwears’ BIS-certified in-house design and testing lab, the new range focuses on high … Read more
The Fall/Winter 2025 campaign celebrates ambition, individuality, and the spirit of self-made success. Global fashion brand BOSS has launched its Fall/Winter 2025 campaign, titled “Be the Next,” a fresh evolution of its signature “Be Your Own BOSS” platform. Leading the campaign is Indian actor and dancer Ishaan Khatter, chosen for his bold individuality, global appeal, and rising status in international cinema. … Read more
The new fragrance celebrates bold femininity and unapologetic self-expression. SKINN by Titan, the fine fragrance line from the House of Titan, has launched Noura Nectar, the latest addition to its Noura collection. This new Eau de Parfum for her is described as a mysterious, addictive Amber Floral crafted for the modern woman who lives boldly and unapologetically. Leading the campaign is Shibani Dandekar, … Read more
The collaboration blends nostalgia, luxury, and personal storytelling. Iconic watch and accessories brand FOSSIL has unveiled its latest limited-edition capsule, the ‘Machine Luxe’ collection, created in collaboration with global superstar, actor, and philanthropist Nick Jonas. This 2025–2026 partnership merges Jonas’ deep-rooted passion for timepieces with Fossil’s rich design legacy, resulting in a collection that is both timeless and boldly modern. … Read more
Immersive strategy brings AI-powered innovation directly to decision-makers. Lenovo, in collaboration with Intel, has launched the ThinkPad X9 Aura Edition in India, supported by an experiential campaign led by Dentsu B2B and Posterscope. Designed to connect with IT and business decision-makers, the campaign aimed to offer more than just visibility-it delivered hands-on experience. Dentsu B2B, dentsu India’s B2B experience agency, focused … Read more
India’s booming online gaming industry is pushing back against the Promotion and Regulation of Online Gaming Bill, 2025, recently passed by the Lok Sabha. The bill, which aims to regulate the sector and ban all real-money games, including fantasy sports and rummy, has triggered a wave of legal challenges from major gaming companies and industry bodies. … Read more
Nazara Technologies, led by Joint MD & CEO Nitish Mittersain, has highlighted potential implications for its investment in Moonshine Technologies (PokerBaazi) following the passage of India’s Promotion and Regulation of Online Gaming Bill, 2025, which seeks to ban real-money gaming (RMG) platforms. Mittersain emphasized Nazara’s robust business model underpinned by international gaming IP, noting that approximately 80% of its revenues come … Read more
Celebrating 25 years in India, Skoda Auto has launched exclusive Limited Anniversary Editions of its popular models – Kushaq, Slavia, and Kylaq. Limited to just 500 units per model, these editions commemorate the brand’s journey in India and 130 years of global automotive heritage. Based on top trims, the Kushaq and Slavia receive the Monte Carlo Edition treatment, while the Kylaq gets enhancements on the Signature+ and Prestige variants. All models feature distinctive … Read more
Reframing a casual phrase into a story of trust, responsibility, and everyday resilience. Integrated communications agency Grapes Worldwide has launched a new campaign for Vibhor Oils titled ‘Kuch Bhi’, built around a familiar phrase heard in Indian kitchens. The campaign explores how the casual response “Kuch bhi” (meaning “anything”) is less about indifference and more a quiet expression of trust in … Read more
All Rights Reserved @2025ViralVault
