Newsroom

ColorBar Cosmetics has unveiled a refreshed brand identity with the launch of its latest campaign, #RevealYourMagic, signalling a bold step toward global expansion. The campaign centers around themes of personal expression, inclusivity, and redefining beauty standards. As part of its rebrand, ColorBar has introduced a new visual language, featuring rust orange and gold hues-colors chosen to represent … Read more

Google has officially launched its first direct-to-consumer (D2C) online Pixel Store outside the United States, marking a bold shift in strategy for the tech giant in one of the world’s fastest-growing smartphone markets. This move represents a major step forward in Google’s India operations, as it transitions from selling through third-party platforms like Flipkart and Croma to managing … Read more

In recognition of World Emergency Medicine Day, Apollo Hospitals has launched a compelling new awareness film aimed at educating the public on the critical importance of using its emergency helpline number, 1066, during medical crises. The campaign urges people to call for an ambulance instead of self-transporting patients, particularly in life-threatening situations such as heart attacks, strokes, or severe injuries. The … Read more

PUMA India has rolled out a lively new Instagram campaign titled ‘RCB Shotline’, featuring a star-studded lineup of global and Indian athletes. The campaign includes Virat Kohli, Usain Bolt, PV Sindhu, Jack Grealish, Rajat Patidar, Gurpreet Singh Sandhu, and Krunal Pandya, bringing together icons from cricket, football, athletics, and badminton in a playful, engaging digital format. A Cross-Sport Crossover on Instagram Set in a … Read more

Coca-Cola India’s iconic lemon-lime beverage, Limca, has reached a significant commercial milestone, crossing the ₹2,800 crore revenue mark in 2024, according to a report by PTI. A staple in India’s soft drink landscape for over five decades, Limca is now among the fastest-growing brands in Coca-Cola’s portfolio, signaling a strong resurgence driven by rural expansion, modern … Read more