Newsroom 
Indian cricket star Virat Kohli has ended his eight-year partnership with Puma, walking away from a Rs. 110 crore endorsement deal that began in 2017. According to a report by Mint, Kohli has instead joined Agilitas Sports, a homegrown athleisure brand, as both investor and brand ambassador. Remarkably, Kohli reportedly declined a Rs. 300 crore … Read more
Creativefuel, the marketing and content agency founded by Nikhil and Tushar Sukhramani, has acquired celebrity blogging platform MissMalini Entertainment from The Good Glamm Group for Rs. 6 crore, according to industry sources. The strategic acquisition includes MissMalini’s domain name and social media assets, while Good Glamm Group will retain the talent management division of the … Read more
Swiss Beauty has launched an innovative campaign titled “Har Bride Ka Beauty Stroke,” cleverly merging India’s two greatest celebrations—weddings and cricket—into one captivating narrative. Strategically timed to coincide with both the Indian Premier League (IPL) and peak wedding season, the campaign features a bride’s preparation journey narrated with cricket-style commentary. Each makeup application—from eyeshadow blending … Read more
Italian luxury powerhouse Prada strengthens its market position with strategic acquisition of iconic designer brand In a significant move that reshapes the luxury fashion landscape, Prada Group has announced the acquisition of Versacefor $1.36 billion (£1.06 billion). The deal, confirmed Thursday, unites two of Italy’s most prestigious designer brands under one corporate umbrella. Strategic Expansion in Competitive Luxury … Read more
Rajasthan Royals has named str8bat as its Official Skilling Partner for IPL 2025, becoming the first IPL franchise to fully integrate AI and deep-tech into its cricket operations. The partnership centers on str8bat’s innovative camera-less bat sensor technology, which captures crucial batting metrics including bat speed, back-lift angle, timing, and sweet spot percentage. These insights … Read more
FNP (Ferns N Petals), India’s leading gifting platform, has teamed up with CleverTap, an all-in-one customer engagement platform, to strengthen its digital-first approach to customer experience. The partnership will enable FNP to leverage CleverTap’s AI-powered segmentation and omnichannel capabilities to deliver contextual, real-time engagement to customers. By identifying users more accurately and reducing redundant communication, … Read more
Atrangii, Ullu, and Hari Om OTT have appointed Prashant Nigam as Vice President – Revenue. With nearly 30 years in media and entertainment, Nigam brings expertise in content syndication, acquisition, and international aggregation. He previously served as VP – International Operations & Content Syndication at Rainshine Entertainment and held key roles at Helios Media and … Read more
dentsu has announced a major leadership transformation to drive integrated growth across South Asia, appointing Amit Wadhwa as CEO of Dentsu Creative & Media Brands and Anita Kotwani as Chief Client Officer. Reporting to Harsha Razdan and Prerna Mehrotra, Amit will lead the integration of dentsu’s Creative and Media practices, fostering collaboration across eight key … Read more
Starbucks and Swiggy Food Marketplace CEOs present at the launch of Starbucks first drive-thru outlet in South-India Starbucks,a global coffeehouse recently celebrated the launch of Starbucks 50th outlet in Bengaluru. The launch event of Starbucks first drive-thru store in the city, was attended by the CEOs of Starbucks, Sushant Dash and Rohit Kapoor, CEO of … Read more
Britannia Industries, one of India’s leading FMCG companies, has named Mumbai-based Tilt Brand Solutions as its Brand & Communication Agency on Record for the Cakes, Rusk, Bread and Croissant portfolio. Tilt’s mandate will be to craft the brand strategy for Britannia’s adjacency business which will deepen consumer relationships. Shekhar Agarwal, General Manager – Marketing, Britannia … Read more
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