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The agency will lead Zouk’s traditional and digital media strategy to strengthen its market presence. Madison Media Alpha, a division of Madison World, has been appointed as the media agency of record (AOR) for Zouk, following a competitive multi-agency pitch. Under this mandate, the agency will oversee both traditional and digital media responsibilities, aiming to boost the lifestyle brand’s visibility across high-impact consumer touchpoints. The partnership kicks off at a pivotal moment for Zouk, which is currently running a bold, high-energy campaign across major media channels, including the IPL, Connected TV, Google, and Meta. This marks a significant media investment for the brand as it accelerates efforts to connect with style-conscious and socially aware young consumers. Zouk, known for its handcrafted, proudly Indian, and 100% vegan product range, offers a unique blend of vibrant Indian aesthetics with modern functionality. Its lineup includes laptop-friendly office bags, slings, travel luggage, and backpacks—designed to simplify daily life while celebrating individuality and Indian craftsmanship. Disha Singh, Co-Founder of Zouk, shared her excitement about the partnership:“We’re thrilled to collaborate with Madison Media Alpha at a time when Zouk is scaling up its brand narrative through an ambitious campaign across IPL, digital, and CTV. Madison’s strategic acumen and media expertise will be key as we aim to reach millions of new consumers and further solidify our identity as a proudly Indian, 100% vegan lifestyle brand.” Vikram Sakhuja, Group CEO of Madison Media & OOH, commented:“It’s a pleasure to join forces with Zouk, a brand that represents innovation, sustainability, and style. Our data-led, creative media strategies are well aligned with Zouk’s mission. We’re excited to amplify their presence and engage a new generation of conscious consumers.” With this partnership, Zouk is set to deepen its footprint in the lifestyle segment, backed by Madison’s expertise in creating integrated, performance-driven media solutions.

Strategic outdoor campaign aims to position Croma as the go-to destination for cooling solutions this summer Consumer electronics retailer Croma has teamed up with Posterscope, a leading out-of-home (OOH) agency, to launch a high-impact outdoor campaign aimed at boosting top-of-mind awareness for air conditioners. The campaign is designed to position Croma as the preferred destination for customers looking to beat the summer heat with the latest cooling technology. Executed across high-traffic urban areas, the OOH campaign strategically targets key consumer hotspots such as residential neighborhoods, transit points, and business districts. With temperatures soaring, the timing of the initiative is aimed at capturing consumer intent at the peak of seasonal demand. The creative messaging highlights Croma’s wide range of AC brands, competitive pricing, and in-store as well as online availability, reinforcing the brand’s commitment to convenience, value, and expert service. By leveraging Posterscope’s data-driven location planning and media expertise, the campaign ensures maximum visibility and engagement with urban consumers on the move. This initiative builds on Croma’s ongoing efforts to integrate offline and online retail experiences while using outdoor media to create brand recall and influence purchase decisions in real time.

ixigo, EaseMyTrip, and Cox & Kings halt bookings in response to foreign criticism of Operation Sindoor In a strong show of solidarity with India, travel companies ixigo, EaseMyTrip, and Cox & Kings have suspended flight and hotel bookings for Turkey, China, Azerbaijan, and Uzbekistan. The decision follows diplomatic backlash from Turkey and Azerbaijan, who publicly criticized India’s Operation Sindoor and aligned with Pakistan’s claims that the operation impacted civilian areas. Taking to social media platform X, ixigo announced the suspension of bookings, emphasizing its stance with a bold message:“In solidarity with our nation, ixigo is suspending flight and hotel bookings for Turkey, Azerbaijan, and China. Because, when it comes to Bharat, we don’t think twice. Jai Hind.” Aloke Bajpai, Managing Director and Group CEO of ixigo, reinforced the message with a personal post:“Enough is enough! Blood and bookings won’t flow together. We are suspending all flight and hotel bookings for Turkey, China, and Azerbaijan on ixigo.” EaseMyTrip also issued a travel advisory on X, cautioning Indian citizens against non-essential travel to Turkey and Pakistan. Their statement read:“As Turkey and Azerbaijan have shown support for Pakistan, we strongly recommend visiting these countries only if absolutely necessary.” Meanwhile, Cox & Kings has taken similar action, halting all travel offerings to the four countries amid escalating regional tensions. The unified stance by these travel platforms reflects growing concern and public sentiment surrounding the geopolitical developments. As Indo-Pak tensions continue to rise, Indian businesses across sectors are showing their alignment with national interests, putting patriotism ahead of profits.

Cloudnine Group of Hospitals has unveiled its 2025 Mother’s Day campaign, paying tribute to the deeply personal and transformative journey into motherhood. The campaign tenderly captures the emotional milestones women experience – from the moment of a positive pregnancy test to the joy of a first ultrasound, and the physical and emotional changes that come with pregnancy. At the … Read more

ICICI Prudential Mutual Fund has launched its Mother’s Day campaign, “Maa Sab Jaanti Hai”, spotlighting a mother’s timeless wisdom and her knack for making the right choices – especially when it comes to her child’s future. The campaign encourages viewers to shift their mindset from mere saving to strategic investing through Systematic Investment Plans (SIPs). The digital … Read more

For the first time in over a decade, Netflix is giving its user interface a significant overhaul, aiming to make content discovery easier and keep users engaged for longer. The redesigned experience will roll out gradually over the coming weeks and months across TV and mobile platforms. Unveiled by Chief Product Officer Eunice Kim and Chief Technology Officer Elizabeth Stone, … Read more

The Board of Control for Cricket in India (BCCI) has announced an immediate one-week suspension of the TATA IPL 2025, citing rising security concerns. The decision was made public via an official statement on the IPL’s social media platforms. The move follows a serious disruption during Thursday’s match between Punjab Kings and Delhi Capitals in Dharamsala, which was halted midway after air … Read more

Lux Industries, a leading name in Indian hosiery for over five decades, has expanded into the women’s wear segment with the launch of its new brand, Pynk. To support the launch, Lux unveiled a 360-degree campaign titled “Work. Pynk. Play.”, conceptualised by Rediffusion Brand Solutions and directed by Abhishek Varman. Actress Shraddha Kapoor joins as the brand ambassador, representing the confident, modern … Read more

This Mother’s Day, men’s fashion brand Snitch is challenging the growing trend of performative online celebrations with a heartfelt message: be present, not just visible. Through its latest digital campaign, Snitch encourages people to step away from their screens and focus on genuine, offline moments with their mothers. The campaign features a poignant film that critiques how a … Read more