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Tata Tea Agni, a leading tea brand in Bihar and Jharkhand, has launched limited-edition festive packs for Chhath Puja, inspired by Tikuli art – a traditional hand-painting style from Bihar with over 800 years of heritage. Each pack represents one of the four days of Chhath Puja: Nahay Khay, Kharna, Sandhya Arghya, and Usha Arghya. … Read more
Dog food brand PEDIGREE, part of Mars Petcare, has teamed up with cricketers KL Rahul and Suryakumar Yadav (SKY) for its latest campaign promoting complete and balanced nutrition for dogs. The influencer films use engaging comparisons to illustrate PEDIGREE’s nutritional benefits: a daily serving of adult dry dog food provides protein equivalent to eight chicken … Read more
As the festive season kicks off, Titan Company has unveiled its new campaign, ‘Humari Diwali’, dedicated to honouring its frontline retail staff. The film highlights the everyday efforts of store teams who help create memorable shopping experiences for customers during Diwali. Set across Titan’s retail spaces, the film showcases store executives decorating stores, arranging products, assisting … Read more
Spotify and Netflix have announced a partnership to bring video podcasts to a larger audience. Starting early 2026, select sports, culture, lifestyle, and true crime video podcasts from Spotify Studios and The Ringer will be available on Netflix in the US, with expansion to more markets planned later. The collaboration aims to complement Netflix’s existing … Read more
FTA Global has appointed Srijita Das Roy as Vice President of Brand & Communications. With over 11 years of experience in marketing and communications, she will lead FTA Global’s brand strategy and position it as a category-defining Marketing Operating System. Srijita aims to strengthen the company’s presence through thought leadership, integrated marketing initiatives, and digital … Read more
UNIBIC Foods has appointed Ajay Bathija as its new CEO to drive the company’s next phase of growth in domestic and international markets. With over two decades of experience in FMCG and beverages, including 18 years at The Coca-Cola Company, Bathija brings expertise in brand building, marketing, and regional expansion. He will focus on strengthening … Read more
FICCI has announced Anant Goenka as its President-Elect for 2025–26, succeeding Harsha Vardhan Agarwal. Vice Chairman of the RPG Group, Goenka brings extensive leadership experience across industries, having transformed CEAT as MD & CEO and held roles at Unilever and KEC International. An alumnus of Kellogg and Wharton, he is recognized globally for his business … Read more
WPP, one of the world’s largest advertising holding companies, is strengthening its partnership with Google through a $400 million, five-year agreement aimed at accelerating AI adoption across marketing. The deal focuses on using generative AI and cloud technologies to deliver real-time, personalised campaigns at scale. The expanded partnership was announced during a meeting at Google’s … Read more
Sugar Cosmetics reported a 17.8% drop in revenue for FY25, with net revenue falling to Rs 415 crore as of March 31, 2025, down from Rs 505 crore in the previous fiscal year, according to The Arc. The D2C beauty brand’s EBITDA fell to a negative Rs 108 crore, with margins slipping to -26%, highlighting … Read more
Paramount Global has announced plans to shut down several MTV music channels due to declining viewership, as audiences increasingly turn to platforms like YouTube and Spotify. Channels affected include MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV Live, all of which will cease broadcasting permanently by December 31, 2025. The move marks the … Read more
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