Indian news network NDTV has introduced Datafy, a new platform focused on data-driven journalism and storytelling. The initiative aims to bring evidence-based analysis to the forefront of news reporting at a time when public discourse is often shaped by opinion-led narratives and ideological divides.
The platform has been developed as a technology-powered editorial engine designed to transform complex datasets into clear, accessible insights. By combining big data science, advanced analytics and artificial intelligence, Datafy seeks to convert large volumes of information into meaningful stories that help audiences better understand current events and policy discussions.
Datafy operates on a simple editorial principle – data tells a story. When analysed carefully and presented with clarity, data can reveal patterns, highlight contradictions and provide insights that traditional debates often overlook. The platform focuses on visual storytelling techniques, using interactive dashboards, charts and visualisations to make complex topics easier for audiences to interpret.
Through Datafy, NDTV plans to deliver in-depth analysis across multiple domains including elections, economics, geopolitics and sports. The platform will feature tools such as election trackers, economic data breakdowns, policy analysis and global trend mapping, enabling viewers to explore stories supported by verifiable data.
According to Rahul Kanwal, the launch reflects the network’s commitment to evidence-first journalism. He noted that advanced analytics and AI tools will help distil meaning from large datasets and present stories with greater clarity and context.
Namrata Dadwal added that data-based storytelling is becoming a central pillar of modern journalism. By combining rigorous analysis with strong visual presentation, Datafy aims to turn complexity into clarity.
The platform will operate across NDTV’s broadcast and digital ecosystems, supporting coverage of key issues while reinforcing the network’s focus on fact-driven reporting.
