Newsroom 
The ICC Champions Trophy 2025 final has become a watershed moment for sports streaming technology, with Jio Hotstar reporting an unprecedented 900 million concurrent viewers during India’s victory over New Zealand on Sunday. This digital milestone represents a fundamental shift in global sports consumption patterns. Industry analysts note that this viewership figure—nearly triple the platform’s … Read more
Netflix has announced the expansion of its WWE partnership to include India, with streaming set to begin on April 1, 2025. This builds upon Netflix’s existing exclusive rights to WWE content in the US, Canada, and UK. In a targeted promotional video, WWE legend Triple H confirmed that the platform will broadcast all major WWE … Read more
Cadbury Dairy Milk has released two new advertisements centered on the theme of belonging and acceptance in unfamiliar environments, though one raises concerns with its approach to a sensitive topic. The first ad features a college freshman who, while searching for his room, is summoned by seniors in what initially appears to be a ragging … Read more
Reliance Consumer Products has announced a dynamic new campaign for Campa Energy, with the television commercial set to premiere strategically before the Champions Trophy final. The campaign specifically targets today’s youth and their active, fast-paced lifestyles. Prasoon Joshi, Chairman and CCO of McCann Worldgroup, explained the creative vision: “Young India runs on spontaneity, speed, and … Read more
Myntra has unveiled its Women’s Day campaign ‘Fashion Ki Adalat’ featuring Archana Puran Singh as judge alongside digital creators Sakshi Sindwani, Ruhee Dosani, and Meghna Kaur. The initiative tackles the unsolicited judgments women regularly face regarding their fashion and beauty choices. Set in a courtroom of style, the campaign employs a humorous approach to mirror … Read more
There’s a subtle but powerful resistance to women pushing boundaries,” reflects Eiti Singhal, Ex-Chief Marketing Officer of Vega Industries Private Limited. Her journey through marketing’s competitive landscape reveals both persistent challenges and powerful solutions for women in leadership. As Singhal climbed the corporate ladder, she encountered what many women face: the expectation to show “an … Read more
Canon India has launched its “She #CANwithCanon” campaign for International Women’s Day, emphasizing sustainable action over momentary recognition. Aligning with the global theme “Accelerate Action,” the initiative underscores Canon’s commitment to creating systematic opportunities enabling women to excel both personally and professionally. The campaign features a compelling video highlighting daily challenges women face while showcasing … Read more
ABD Limited (Allied Blenders and Distillers) has announced the appointment of Arvind Hangal and Roshni Chatterjee as Marketing Directors, designating them as Senior Management Personnel with immediate effect. Hangal, who joined the company in November 2011, brings extensive expertise in marketing and brand management. He holds a Bachelor of Science from the University of Mumbai … Read more
Behrouz Biryani has launched the ‘Royal Metal Handi,’ a premium biryani packaging designed specifically for group dining occasions. Available in portions serving two or four people, this innovative packaging aims to enhance the home dining experience during Ramadan. The company claims this represents the first large-scale launch of its kind globally. The brand orchestrated a … Read more
Personal care brand Mamaearth has announced Palak Tiwari as its newest ambassador, joining longtime brand advocate Shilpa Shetty Kundra. The duo appears in a new TV campaign for Mamaearth’s Ubtan Face Wash, highlighting the traditional benefits of Ubtan for glowing skin. Conceptualized by Havas Creative India, the commercial shows Palak lamenting her lost skin radiance … Read more
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