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Mondelez India Adds Festive Sparkle with New Cadbury Celebrations Crackers and Fusions

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The new range reimagines festive gifting with playful cracker-shaped chocolates and indulgent mithai-inspired fusions. As India readies for Diwali, Mondelez India is adding a dash of novelty to festive gifting with the launch of Cadbury Celebrations Crackers and Cadbury Celebrations Fusions. The two new collections blend Cadbury’s signature indulgence with India’s festive traditions, offering consumers innovative ways to share joy … Read more

LXME Launches ‘LxmePay’ with Campaign ‘Main Lxme Hoon: The Pink Revolution’

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In a landmark move for women’s financial empowerment, LXME, India’s leading women-focused financial platform, has launched LxmePay, the country’s first UPI payment solution designed exclusively for women. Alongside the launch, the platform unveiled ‘Main Lxme Hoon: The Pink Revolution’, a campaign celebrating women taking charge of their financial journeys. More than a payments app, LxmePay combines seamless transactions with intelligent … Read more

Publicis Commerce and MMA Global Launch Quick Commerce Playbook for India’s $7B Market

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Insights from industry leaders highlight trends, consumer behaviour, and festive opportunities in Q-commerce. Publicis Commerce India and MMA Global India have unveiled The Quick Commerce Playbook India 2025, a comprehensive guide designed to help marketers navigate growth and profitability in India’s fastest-growing retail channel. The playbook was launched at an MMA Global India event in Mumbai, … Read more

NICMAR Appoints Tonic Worldwide as Integrated Digital Marketing Partner

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Following a multi-agency pitch, Tonic Worldwide to drive NICMAR’s digital presence across social, SEO, performance, and influencer marketing. NICMAR (The National Institute of Construction Management and Research) has appointed Tonic Worldwide as its integrated digital marketing partner after a competitive multi-agency pitch. Under the partnership, Tonic Worldwide will manage social media, SEO, performance marketing, influencer collaborations, and offline … Read more

Tata Play’s New AI Campaign Uses Owl and Donkey to Simplify DTH Value Story

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The campaign, titled ‘Samajhdar Bano, Tata Play Lagao’, combines witty AI characters with clear messaging to highlight pricing, value, and entertainment choices. Tata Play has launched its latest DTH campaign, ‘Samajhdar Bano, Tata Play Lagao’, blending humor, AI innovation, and relatable storytelling. Conceptualised by Ogilvy, the campaign features two AI-generated characters – a wise owland a witty donkey – who break down … Read more

Casio’s Diwali Campaign Celebrates Time as a Symbol of Hope

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The campaign highlights courage, family, and belief while showcasing Casio’s festive watch collection. This Diwali, Casio India has launched a touching campaign that celebrates courage, dreams, and the strength of family bonds. Rooted in the festival of lights, the film follows a young designer who keeps her creative work hidden from her father, fearing disapproval. Her brother … Read more

Myntra Glamstream’s ‘Jet Set Slay’ features Tamannaah Bhatia in a stylish and candid new episode

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Myntra, the fashion, beauty, and lifestyle destination, has dropped a new episode of Jet Set Slay on its interactive content platform, Glamstream. The show continues to blend celebrity stories with shoppable fashion, letting viewers explore their favorite stars’ style and shop their looks in real time. The latest episode features actor Tamannaah Bhatia, who brings her signature … Read more

Hocco and Haldiram’s unite to create festive mithai-inspired ice creams

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In a celebration of flavour and festivity, Hocco Ice Cream has partnered with Haldiram’s to introduce two limited-edition ice creams – Orange Barfi and Milk Cake – just in time for Diwali. The collaboration, themed ‘Cooler, Together’, brings a creative twist to India’s festive indulgence, blending the nostalgia of traditional mithai with the cool freshness of ice cream. https://www.instagram.com/reel/DPdQ5ljDKRp/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Conceptualised and executed by Collective Creative … Read more

Pigeon Appliances celebrates individuality in festive campaign ‘Tyohar Mera Style’

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Xebec Communications has launched ‘Tyohar Mera Style’, a new festive campaign for Pigeon Appliances, celebrating India’s diverse ways of celebrating festivals. The digital-first initiative combines short films, influencer and food blogger collaborations, print, select OOH, and festive collaterals – all centred on one idea: every Indian has their own festive style. At its core, ‘Tyohar Mera Style’ recognises that … Read more

Admitad India launches Trendweave – a social shopping platform empowering digital creators

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Admitad India has introduced Trendweave, a new social shopping platform designed to empower digital creators and influencers to turn their influence into authentic commerce. The launch marks a strategic expansion of Admitad’s presence in the creator economy, enabling creators to curate and monetise their personal style through customised online storefronts. At the heart of the platform are TW Shops – personalised stores where … Read more

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