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The campaign, ‘Spicy ko de Sprite ka Tadka,’ blends humor, spice, and fizz to connect with India’s Gen Z food lovers. Sprite, the iconic lemon-lime beverage from Coca-Cola, has launched a zesty new campaign titled “Spicy ko de Sprite ka Tadka”, tapping into India’s timeless love for spicy food. With a quirky blend of humor, fizz, … Read more
The home décor brand rolls out a high-impact outdoor campaign ahead of India’s festive season. myTrident, the premium home decor brand from the Trident Group, has launched its latest festive campaign featuring brand ambassador Kareena Kapoor Khan through a visually striking 3D out-of-home (OOH) activation. The campaign is now live across prominent arterial roads and high-traffic junctions in 15 major Indian … Read more
ABP LIVE, India’s leading digital news platform, successfully hosted the Impact Makers Conclave – East Edition in Kolkata, a landmark event celebrating the visionaries and organisations driving transformation in West Bengal. The conclave, held on August 25, 2025, at Hyatt Regency Kolkata, brought together eminent thought leaders, cultural icons and innovators, spotlighting the state’s ambition, … Read more
Mumbai’s home-service pet grooming startup, BhaoBhao, has successfully secured $200,000 in a seed round of angel investment, marking its first significant funding milestone. Founded just this July by former brand directors Aditi Sanganeria and Anshika Maheshwari, both alumni of top management schools, the startup originated from their own frustrations with unprofessional groomers and the hassle of ferrying pets around for basic … Read more
New protection plan replaces Preferred Care and Fi Device Protection in the U.S., offers unlimited claims, priority support, and genuine Google parts. Pixel Care+ Offers Industry-Leading Device Coverage Google has introduced Pixel Care+, its new flagship device protection program designed for Pixel phones and other Made by Google hardware. Replacing the existing Preferred Care and Fi Device Protection in the U.S., the … Read more
New feature offers rephrasing, proofreading, and tone adjustment- while ensuring user privacy with Meta’s Private Processing technology. WhatsApp Adds Built-In AI Messaging Assistant WhatsApp has announced the rollout of a new AI-powered feature called “Writing Help”, designed to assist users in rewriting, proofreading, and adjusting the tone of their messages directly within the app. The tool, … Read more
Former Pizza Hut CMO for the Indian subcontinent takes on key leadership role at Diageo India. Aanandita Datta Joins Diageo India in Senior Marketing Role Diageo India has announced the appointment of Aanandita Datta as its new Vice President – Marketing & Category Head. Datta brings with her extensive experience in brand strategy, marketing, and consumer engagement across … Read more
Slurrp Farm, the leading millet-based kids’ food brand under Wholsum Foods, has launched a heartwarming new campaign titled ‘Real Food. Really Easy.’ – a celebration of real-life parenting, fuss-free meals, and the everyday chaos that surrounds mealtimes. At the centre of the campaign is a simple but powerful message: mealtimes don’t need to be flawless to be … Read more
‘Dil Ki Mano, Enjoy Bikano’ celebrates snacking through chaos, comedy, and connection Bikano, a well-loved name in India’s snacking space, has launched its latest campaign ‘Dil Ki Mano, Enjoy Bikano’, positioning its treats as the go-to indulgence during life’s quirkiest moments. Conceptualised and executed by Grapes Worldwide, the campaign infuses humour and relatability, turning everyday chaos into … Read more
The heartwarming campaign, crafted by Punctuate Productions, reflects how practical design meets emotional moments during the festive season. To mark Ganesh Chaturthi 2025, JSW MG Motor India has launched a touching digital film that weaves together family values, tradition, and the evolving role of cars in Indian festivals. Set inside an MG showroom, the story … Read more
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