Newsroom 
The Coca-Cola Company reported a 63% jump in Q2 2025 operating income, driven by a 6% increase in price/mix and strong cost controls, despite a 1% global volume decline. Net revenue rose 1% to $12.5 billion, while organic revenue grew 5%. CEO James Quincey reaffirmed full-year guidance, citing the company’s focus and flexibility in navigating … Read more
Policybazaar has launched a new ad campaign featuring comedian Kapil Sharma, aiming to promote smarter car insurance buying through policy comparisons. The campaign includes two humorous films that highlight how skipping comparisons can lead to overspending. In the films, Sharma delivers his signature comic take-joking about a Zebra buying a car and insurance without using … Read more
Pocket Aces has rebranded its short-form content portfolio under the FilterCopy umbrella, positioning it as the flagship brand for its growing youth-focused digital network. This strategic move unifies five content verticals to deliver diverse yet cohesive storytelling across genres. The five rebranded channels include: The rebrand comes with fresh content initiatives. FilterCopy Candid debuted its OTT show Find The Farzi starring … Read more
Red Label Natural Care has unveiled its new monsoon campaign, ‘Immunity Ki Chuski’, blending wellness, music, and cultural nostalgia to connect with audiences during the rainy season. Conceptualised by Mindshare in collaboration with Zee Brandworks, the campaign reimagines the popular Marathi children’s rhyme Ye Re Ye Re Pausa as a contemporary anthem. The updated track, produced by Zee and directed by Ranju … Read more
In Alappuzha, Kerala, a unique devotional tradition has emerged: Balamurugan, the child form of Lord Murugan, now receives Nestlé Munch as offerings instead of traditional sweets. The finger chocolate has become a staple at the temple-marking a rare moment of brand presence in a spiritual space. This unusual endorsement didn’t go unnoticed by Nestlé. But rather than capitalising … Read more
The Good Glamm Group will no longer operate as a single entity. In a LinkedIn post, CEO Darpan Sanghvi confirmed that the group’s brands will be sold individually, each with its own new owner, following a decision by lenders to enforce their charge on the assets. “The brands will be sold one by one and will operate individually, there … Read more
Eli Lilly and Company (India) has launched its first integrated awareness initiative, ‘We Know Now’, aimed at transforming public perception of obesity. The campaign encourages a science-based, empathetic approach-moving the conversation from blame to understanding. Positioning obesity as a chronic, biologically influenced disease, the campaign focuses on educating the public and healthcare professionals about the complex interplay of genetics, … Read more
Karma Management Global Consulting Solutions, a leading firm in labour law, governance, risk, and compliance (GRC), has appointed Concept PR India as its official communications partner. The collaboration aims to strengthen Karma Global’s brand positioning in the compliance and HR solutions space. As part of the mandate, Concept PR will lead media outreach, public relations, and brand messaging, … Read more
Alphabet Inc. reported strong second-quarter results for 2025, with YouTube ad revenue reaching $9.8 billion, up 13% year-on-year. The platform’s performance was a key contributor to Alphabet’s consolidated revenue of $96.4 billion, marking a 14% increase, while net income surged 19% to $28.2 billion, or $2.31 per share. CEO Sundar Pichai credited Alphabet’s growing momentum to its AI-first strategy, stating during the earnings call that AI is “positively impacting … Read more
In celebration of World IVF Day on July 25, 2025, Cloudnine Group of Hospitals has launched a new campaign titled #StrongerTogether, highlighting its comprehensive and collaborative approach to fertility care. The campaign introduces the concept of a “Circle of Care,” where a multidisciplinary team of medical experts-including fertility specialists, obstetricians, neonatologists, and pediatricians-work in tandem to support families at every step of the IVF … Read more
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