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Dentsu Creative Isobar has secured the integrated creative mandate for Forevermark, the diamond jewelry brand from De Beers Group, following a competitive multi-agency pitch. The account will be managed from the agency’s Mumbai office. The partnership aims to establish a distinctive brand identity for Forevermark through modern storytelling that combines heritage with luxury appeal. Dentsu … Read more
Kareena Kapoor’s love affair with Magnum Ice Cream continues with the launch of their new Pistachio variant. In a visually rich ad conceptualized by Lowe Lintas India, the actress showcases the premium Rs 80 ice cream stick with characteristic elegance, reinforcing Magnum’s positioning as an indulgent pleasure rather than a nostalgic treat. “Magnum is everything … Read more
The quick commerce landscape in India is undergoing a dramatic transformation, evolving from its grocery-focused origins into a comprehensive retail revolution that touches nearly every consumer category. What began as a simple proposition to deliver essentials in minutes has now expanded into a sophisticated ecosystem that’s reshaping how Indians shop. The Expanding Quick Commerce Universe … Read more
India’s online betting and fantasy gaming industry has witnessed exponential growth in recent years, with the Indian Premier League (IPL) serving as a major catalyst. What began as a niche market has transformed into a multi-billion-dollar industry reaching millions of users across the country. Market Size and User Base The online betting landscape in India … Read more
Elon Musk’s artificial intelligence company xAI has acquired social media platform X in an all-stock transaction valuing the former Twitter at $33 billion, or $45 billion including $12 billion in debt. The deal, announced March 28, brings together two of Musk’s major companies while valuing xAI at $80 billion. “xAI and X’s futures are intertwined,” … Read more
Xiaomi has launched a provocative front-page advertisement in The Economic Times wishing “Happy April Fools’ Day” to anyone believing the iPhone 16 Pro Max’s camera outperforms their new Xiaomi 15 Ultra. The ad bluntly adds, “Every day is April Fools’ Day if you fell for it,” continuing the Chinese manufacturer’s tradition of directly challenging Apple. … Read more
According to the latest FICCI-EY report titled “Shape the Future: Indian Media and Entertainment,” digital media has surpassed television to become the largest segment in India’s media and entertainment (M&E) sector, contributing 32% of overall revenues. The Indian M&E sector reached a total value of ₹2.5 trillion (US$29.4 billion) in 2024, growing by ₹81 billion … Read more
Srishti Media has launched a comprehensive integrated campaign for Truecaller specifically targeting iPhone users across eight major Indian cities. The campaign positions Truecaller as an essential communication tool for iPhone owners, promoting its safer and smarter call management features. The multi-channel approach includes high-impact print advertisements in leading national publications alongside strategic outdoor branding at … Read more
WinZO, the social gaming platform, has launched its new IPL season campaign “Jaha Jeetega India” featuring cricket icon MS Dhoni. The multi-language campaign includes four films that showcase how WinZO creates winning moments for users across India, with the unique addition of WinZO team members appearing alongside Dhoni in one of the advertisements. Available in … Read more
The Advertising Club celebrated the 25th anniversary of the EMVIE Awards on March 28, 2025, at Mumbai’s Jio World Convention Centre. This milestone edition, presented in association with The Times of India and UltraTech Cement Limited, honored the best in media innovation and strategy. Wavemaker India claimed the top honor as “Best Media Agency of … Read more
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