Traya has launched a digital campaign featuring actor Rajkummar Rao to raise awareness around hair loss during Hair Loss Awareness Month.
The campaign centres on a simple, one-minute hair pull test designed to help people distinguish between everyday hair shedding and potentially active hair loss. In the campaign video, Rao personally demonstrates the test, gently pulling a section of around 40–50 strands to check how many come away.
According to Traya, fewer than five strands coming away typically falls within the normal range, while six or more strands coming away consistently may indicate active hair loss that warrants further evaluation.
“Hair loss affects millions of us, but most people don’t know when it’s time to take it seriously,” said Rao. “What I liked about this test is how simple it is; anyone can do it at home in a minute. Awareness is the first step, and if catching the signs early helps even a few people get the right guidance sooner, that’s a real difference.”
Saloni Anand, co-founder of Traya, said the campaign is built around the middle ground between two extremes – ignoring hair loss until it becomes severe, or panicking at the first sign of shedding. She noted that the hair pull test works as an easy first check, but is only a signal; the real answer lies in identifying the root cause through proper evaluation rather than chasing quick fixes.
Traya attributes hair loss to a range of factors, including genetics, hormonal imbalances, nutritional deficiencies, dandruff, stress, lifestyle habits and underlying health conditions. The campaign video is live across Traya’s social media platforms, directing users to the brand’s Hair Test for further evaluation.
