Apple is gearing up for one of its most significant product events of the year, with the “Surprise and Shine” special event scheduled for September 9, 2026. For viewers in India, the event will begin at 10:30 PM IST.
The spotlight is expected to fall on the iPhone 18 Pro lineup, with the iPhone 18 Pro and Pro Max tipped to bring notable upgrades across performance, cameras and design. Leaks point to a new A20 Pro chip, a variable-aperture main camera and a smaller Dynamic Island, though Apple has yet to confirm any of these details officially.
The bigger surprise could come in the form of Apple’s first foldable iPhone. Expected to follow a book-style design, the device is rumoured to open into a considerably larger, tablet-like display – potentially marking Apple’s boldest iPhone design shift in years.
The iPhone lineup won’t be the only focus of the evening. Apple is also expected to introduce the Apple Watch Series 12, Apple Watch Ultra 4, and new AirPods, with reports suggesting the AirPods 5 could launch in multiple variants.
Adding further intrigue to the event, this will mark John Ternus’ first major iPhone launch as Apple CEO, following Tim Cook’s transition to executive chairman on September 1.
Taken together, September 9 could turn out to be more than just another annual upgrade cycle for Apple. It may well signal the start of a new chapter for the world’s most valuable consumer technology brand, as fresh leadership steps into the spotlight alongside fresh hardware.
