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Ogilvy India Brings Humour to Investing with PhonePe Mutual Funds Campaign

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Mumbai: Ogilvy India has rolled out a new humour-driven campaign for PhonePe Mutual Funds, designed to make investing feel simpler and more approachable for everyday Indians. Through culturally relatable storytelling and light-hearted humour, the campaign encourages people to start their investment journey with confidence. As more consumers turn to digital platforms for financial services, PhonePe … Read more

Ashok Leyland Teams Up with Chennai Super Kings as Official Sponsor

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Ashok Leyland, the flagship commercial vehicle manufacturer of the Hinduja Group, has announced a strategic partnership with five-time IPL champions Chennai Super Kings (CSK), becoming the team’s official sponsor for the upcoming season. As part of the association, the Ashok Leyland logo will feature on the front right chest of CSK’s iconic yellow jersey. The … Read more

Prime Video Sets March 13 Premiere for Tamil Comedy-Drama Local Times

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Prime Video has announced March 13 as the global premiere date for its upcoming Tamil Original comedy-drama series Local Times. The seven-episode show will stream in India and across 240 countries and territories worldwide in Tamil with English subtitles, exclusively on the platform. The series stars Rishikanth, Abdool Lee, Maurish Dass, Adwitha Arumugam, R. Pandiarajan, … Read more

Apple Unveils M4-Powered iPad Air Bringing AI Power and Pro-Level Performance to More Users

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Apple has officially unveiled the new iPad Air powered by the M4 chip, bringing a major leap in performance, AI capabilities and connectivity while keeping the same starting price. Designed for students, creators, professionals and gamers, the latest iPad Air combines power and versatility in a sleek portable form. The device is available in two … Read more

NDTV Launches Datafy to Strengthen Data-Driven Journalism

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Indian news network NDTV has introduced Datafy, a new platform focused on data-driven journalism and storytelling. The initiative aims to bring evidence-based analysis to the forefront of news reporting at a time when public discourse is often shaped by opinion-led narratives and ideological divides. The platform has been developed as a technology-powered editorial engine designed … Read more

Vi Partners with Chennai Super Kings as Official Communications Sponsor

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Telecom operator Vi has announced a three-year partnership with Chennai Super Kings, becoming the team’s official communications partner for the upcoming cricket seasons. As part of the association, Vi’s logo will appear on the leading leg of the CSK team uniform. The collaboration marks a strategic move by the telecom brand to strengthen its connection … Read more

Estée Lauder Moves to Acquire Full Ownership of Forest Essentials

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Global beauty giant The Estée Lauder Companies has announced plans to acquire the remaining stake in Forest Essentials, deepening its long-standing partnership with the Indian luxury Ayurvedic beauty label. The transaction is subject to regulatory approvals and is expected to be completed in the second half of 2026. The development builds on Estée Lauder’s earlier … Read more

Crompton Brings Cricket Energy Home with Dinesh Karthik in New Lighting Campaign

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Electrical appliances brand Crompton Greaves Consumer Electricals has launched the next phase of its “Every Space Bright & Right with Crompton Lights” campaign in collaboration with former Indian cricketer Dinesh Karthik. The initiative coincides with the excitement surrounding the ICC Men’s T20 World Cup 2026, connecting cricket moments with everyday experiences at home. Video Link: … Read more

Krvvy Uses Satire to Address Innerwear Inclusivity with ‘Shaq Tank’ Campaign

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Innerwear brand Krvvy has launched a new digital campaign titled ‘Shaq Tank’, featuring comedian and actor Mallika Dua. The campaign coincides with the introduction of the brand’s TrueForm Support Bra, designed specifically for women with C–F cup sizes. Video Link: https://www.instagram.com/reel/DVgGiuTiQhk/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Built around satire, the campaign film questions whether brands that speak about inclusivity truly … Read more

Bvlgari Appoints Jake Gyllenhaal as Global Brand Ambassador

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Italian luxury jewellery house Bvlgari has named Jake Gyllenhaal as its new global brand ambassador, strengthening the brand’s association with influential figures from film and culture. The partnership places Gyllenhaal among Bvlgari’s roster of international ambassadors as the luxury maison continues to expand its cultural presence and global visibility. Known for his versatile performances and … Read more

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